About Us

Hey!

Brandon here!

Focus?

Never heard of it.

Then I discovered yerba mate.

School was brutal for me. I’d sit in class trying to focus, but my mind was somewhere else — everywhere else. While other kids seemed to coast, I had to battle just to stay present.

College took me way longer than it should’ve. I wasn’t lazy. I just couldn’t lock in. I’d start strong, then burn out. I tried everything to keep up — energy drinks, coffee, supplements — but nothing stuck. Either the energy would fizzle out too fast or leave me feeling wired and anxious.

Eventually, I started digging into the science behind focus and energy. That’s when I found yerba mate.

Something just clicked. For the first time, I felt awake and clear — not jittery, not foggy, just dialed in. Yerba mate gave me a steady kind of energy that felt natural. It helped me stay sharp and actually feel good doing the work.

That shift changed everything. So I built this brand to make it easier for others to experience the same thing. No steeping. No mess. Just instant clarity in a cup.

If you’ve ever felt like your brain couldn’t keep up with your ambition — this is for you.

—Brandon Raduenz

Founder, Atlast

BUILDING BETTER HABITS

What We Stand For:

Clarity
No fluff. No hiding behind buzzwords. We believe in being up front — about what’s in our products, why we chose each ingredient, and how everything gets made. You deserve the full picture, always.
Do Less Harm, Do More Good
From how we source to how we ship, we’re always asking: is this better? Better for you, better for the planet, better for tomorrow. If it’s not — we fix it
Power to the People
This isn’t a wellness cult. It’s a system upgrade. Our goal is to help you show up sharper, think clearer, and actually feel good — without needing 10 different products to get there.