Privacy policy

PRIVACY POLICY (Atlast®)

Effective Date: February 28, 2026

This Privacy Policy describes how Atlast® (“Atlast,” “we,” “us,” or “our”) collects, uses, and shares personal information when you visit or make a purchase from tryatlast.com (the “Site”), contact us, or otherwise interact with us online.

1) Personal Information We Collect

A. Information you provide

When you place an order, create an account, sign up for marketing, or contact us, we may collect:

Contact information: name, email address, phone number, shipping/billing address
Order details: items purchased, preferences, order history, returns/exchanges
Account information: login credentials (if you create an account)
Customer support: messages you send to us, including emails and chat content (if used)

B. Information we collect automatically (Device Information)

When you visit the Site, we may automatically collect certain information about your device and how you interact with the Site, including:

IP address, device identifiers, browser type, operating system
Time zone and approximate location (e.g., derived from IP)
Pages/products viewed, referring links, clickstream, and interaction data
Cookie and similar technology data (see “Cookies & Tracking”)

C. SMS information (if/when you opt in)

If you opt in to receive SMS messages, we may collect and process:

Phone number and carrier information
Message content and delivery/interaction data (e.g., whether you clicked a link)

We do not sell or share SMS opt-in consent data for targeted advertising.

D. Precise location (GPS) (if/when you opt in)

If we offer location-based features in the future, we may request your permission to collect precise geolocation (GPS). You can deny or withdraw permission through your device settings.

E. Subscription information (if/when you enroll)

If we offer subscriptions in the future, we may collect information needed to manage recurring orders. Payment information is typically handled by secure payment processors (see below).

2) Cookies & Tracking Technologies

We use cookies and similar technologies (e.g., pixels, tags, web beacons) to operate the Site, remember preferences, understand how the Site is used, and measure marketing performance.

You can control cookies through:

Your browser settings (block/delete cookies)
Any cookie preference tool we provide on the Site (if enabled)

Note: We currently do not use session replay tools (e.g., keystroke/mouse replay). If we add those tools later, we will update this Policy and/or provide additional notice where required.

3) How We Use Personal Information

We use personal information to:

Provide and fulfill orders (payment processing, shipping, confirmations, returns/exchanges)
Provide customer support and respond to requests
Operate and improve the Site (analytics, debugging, performance)
Marketing and advertising (email/SMS if you opt in, and ad measurement where enabled)
Fraud prevention and security
Compliance with legal obligations and enforcing our terms

4) Sharing Personal Information

We share personal information with third parties only as needed for business purposes, such as:

Service providers (hosting, site tools, analytics, customer support tools, marketing tools)
Payment processors to securely process payments (we do not store full payment card numbers on our servers if handled by processors)
Shipping carriers and fulfillment partners to deliver your orders
Advertising partners (only where enabled and consistent with your preferences/consents)
Legal and compliance disclosures (to comply with law, respond to lawful requests, or protect rights)

We do not sell personal information for money.

5) Behavioral Advertising

We may use your information to deliver ads or measure ad performance. You can opt out of certain targeted advertising through:

Device settings (where available)
Platform controls (e.g., Google/Facebook)
Industry opt-out tools (where available in your region)

If you use a browser-based opt-out signal such as Global Privacy Control (GPC), we will treat it as an opt-out of “sale/share” where required by law (see California section).

6) Your Choices

Depending on where you live, you may be able to:

Access or request a copy of your personal information
Request deletion of your personal information
Request correction of inaccurate information
Opt out of targeted advertising (where applicable)
Withdraw consent (email/SMS, precise location)

Email marketing

You can unsubscribe anytime using the link in our emails.

SMS marketing

If/when SMS is enabled, you can opt out anytime by replying STOP (or as instructed in the messages). Message and data rates may apply.

7) Data Retention

We retain personal information only as long as necessary for legitimate business purposes (e.g., order fulfillment, customer support, recordkeeping, fraud prevention) and to comply with legal obligations (including tax and accounting requirements).

8) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure.

9) Children’s Privacy

The Site is not intended for children under 16, and we do not knowingly collect personal information from children.

10) International Visitors (EEA/UK)

If you are located in the EEA/UK, we process your personal information under legal bases such as:

Performance of a contract (to fulfill orders)
Legitimate interests (site security, fraud prevention, improving services)
Consent (marketing/SMS, precise geolocation where applicable)

Your information may be transferred to and processed in the United States or other countries. Where required, we rely on appropriate safeguards.

11) California Privacy Notice (CCPA/CPRA)

If you are a California resident, you have the right to:

Know/Access the personal information we collect, use, and disclose
Delete personal information (with certain exceptions)
Correct inaccurate personal information
Opt out of sale/share of personal information (as defined by California law)
Limit use/disclosure of Sensitive Personal Information (where applicable)
Non-discrimination for exercising your rights

Sale/Share

We do not sell personal information for money. We may “share” personal information for cross-context behavioral advertising where enabled. You may opt out via a “Your Privacy Choices” link if provided and/or through a recognized opt-out preference signal like GPC where required.